I'm shopping for laundry detergent and I realize I have spent untold minutes in the aisle reading labels, trying to make the right choice.
Tide, for example, has 40 formulas. Liquid. Ultra Liquid. Powder. Simple Pleasures. Simple pleasures? With Stain Scrubbers. Scented and unscented. With bleach and with bleach alternatives. And baking soda. And combinations of all of the above mixed with mountain fresh scents, ocean breezes and other flowery scents.
I'm overwhelmed with choices. I don't know what to do. I just want to wash my laundry. I'm looking for a label that reads: It just cleans your clothes; that's it. I don't need pleasure while doing laundry.
I'm getting pissed off now because Procter & Gamble has made my life so COMPLICATED.
The choices continue on the toothpaste aisle.
Whitening. Tartar control. Cavity protection. Sensitivity protection. Gel. Paste. And striped, which has both gel and paste for indecisive people like me, I guess, who want it all. Huh - no "simple pleasures"?